Community Management

The Perils and Promise
 

OK, so it may be a catchy title, but today community managers are at the critical position of bringing the promise of social media to life for many companies and enterprises. As Jeremiah Owyang put it:

"Charged with the following four key responsibilities: a community advocate, brand evangelist, savvy online communicator, and involved in shaping future products and services they’ve got their hands full...and they aren’t just “playing on Facebook all day”. They’re plagued with dealing with customer issues after hours  and on weekends, learning to manage undesirable community members, and trying to balance the needs of customers and sometimes conservative corporations unwilling to lean towards social."

It's a tough job and we're excited to have three experienced community managers to help us all understand what works, what doesn't and where community management is going:
 

Lauren Vargas - Community Management Strategist at Aetna

Tyson Goodridge - Director of Social Media at Acsys Interactive

Amanda Nelson - Community Content Manager at Radian6

Schedule 

8:15 - 8:30 Coffee and Networking

8:30 - 9:30 Panel

9:30 - 10:00 Q&A Networking

Sponsored by:

                   Quinnipiac University

What is SMBCT?

For all of us social media is a new, exciting, perplexing and constantly changing medium. The goal of the Connecticut Social Media Breakfast, (#SMBCT) is to fill the void of local discussion on this emerging media and bring together the many talented individuals in this arena in Connecticut in a shared, mutually beneficial and non-competitive environment. We welcome social marketers, communications and advertising professionals, CMO’s and marketing directors and others interested in learning about and participating in this growing and changing world.

Events will be held approximately every 6 weeks and will include a mix of panel discussions/debates, presentations from local experts, guest lecturers and thought leaders, new technology presentations from selected vendors and others.  SMBCT will be hosted by the Quinnipiac University Interactive Communications Graduate Program.